In chapter 4 of the book "Emyth enterprise: How to turn a great idea into a thriving business", Michael E. Gerber talks about the first category of preference which is the visual ideal. Gerber shares the importance of creating a business that is visually appealing nd contains six components of visual preference which are color, form, scale, order, detail and information. Watch the review here!
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Emyth Enterprise Chapter 4 Review: The Visual Ideal
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